Defining my role as online managing editor
Posted: 21 June 2009 | By: Sara Gregory | No Comments »One of the things I learned while managing editor for print last year was the importance of knowing what you want to accomplish. I took time today to jot down my goals and iron out with my awesome boss what my job will detail next year as online managing editor.
I realized I can be most effective if I focus on small-group training, giving intensive feedback and delegating the execution of projects to others. I also realized while making this list that I can’t do it all, and that I can do much more if I help others do it well.
I think this list is pretty thorough, but I learned last year that the never-ending role of management is to deal with whatever is thrown at you. I’m sure my job will end up encompassing much more than this, but I think this is a good start. Thoughts?
Daily
- Ensure Web site, blogs, social network accounts are all working properly; get problems fixed.
- Oversee the homepage and posting of Web updates throughout the day with online editor.
- Oversee interactions with readers via social media throughout the day with the community manager.
- Send staff e-mail of readership statistics.
- Critique blogs, videos, podcasts, slideshows and other online-only content when the lesson is applicable to all staff. Send links of interesting things to read.
- Send individuals feedback on blogs and other online-only content when critique is too detailed for staff listserv.
- Work with reporters while they edit and upload videos, podcasts, slideshows and other online-only content. Approve before publishing.
- Work with copy editors on hyperlinking and headline writing for the Web.
- Be a third-read on online-only stories. Work with reporters to format print stories for the Web.
- Answer questions from readers and help troubleshoot problems, or refer to someone else to answer.
Weekly
- Send out an e-mail of weekly highs/lows of online content.
- Set goals for the content for the week ahead.
- Weekly management meeting.
- Coordinate plans for multimedia, photo coverage for the week ahead after enterprise.
Monthly
- Meet twice-monthly with online representatives from all desks.
- Meet with Innovation team.
- Solicit professional critiques of our work.
- Work with news adviser to schedule enrichments.
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Definitely a comprehensive list. How do you guys implement copy editing for your web updates and blogs? Is there someone staffing the copy desk at all times?
Right now our copy editors work at night almost exclusively for the print product. Our plans for next year aren’t finalized at this point in regards to copy, but within the desk there is an effort underway to create a team that works during the day to edit online-only (plus text in videos, infographics, etc). We’ll be instituting shifts for online staffers as the year goes on, and likely copy shifts will be added too.
Love this one:
“Send staff e-mail of readership statistics.”
While traffic shouldn’t alter journalistic standards, getting immediate feedback on what works and what doesn’t is extremely valuable.