My new job as DTH community manager

Posted: 16 April 2010 | By: | No Comments »

I’m really happy to announce what will be my last job at The Daily Tar Heel: community manager. As online managing editor I helped create this role, and I’m excited to see it continue and play a part in shaping it. We’ve made so many strides this year under Emily Stephenson’s leadership, and I only hope to continue in that vein.

My title is officially community manager, but I most identify with the notion of a community host similar to how Steve Buttry has described the role. Here’s how I described the role in my application:

Ideally, the community manager would realize that there’s actually very little about the community that can be managed; instead, she needs to be able to participate and know how to get the most out of each interaction. The community manager needs to be a personable and recognizable figure in the community, such that people know who to contact with concerns and ideas. She also needs to be trusted by the community. The community manager must recognize that she needs to build a relationship with the community before she can accomplish her goals. We can’t just swoop in and ask readers to share things with us — there needs to be a relationship from the beginning that encourages openness. For the DTH, the community manager needs to be someone who can relay concerns back to the newsroom and make its mission more transparent to readers.

I have my own ideas for what I can do with the role, and I’m excited to get started. For those who are old hats at this job, any advice?

Filed under: college journalism, social media, The Daily Tar Heel

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