Technician editors: Stop whining, start doing

Posted: 3 May 2010 | By: | No Comments »

The latest in the months-long saga at N.C. State University’s student paper, the Technician, is a harsh editorial written by student editors calling out the school’s student media board:

Technician hasn’t faltered and fallen due to a lack of effort or passion from the students who run it, but because the umbrella which was supposed to provide it with a gentle hand has become Samuel Taylor Coleridge’s fabled albatross, dragging it down, tearing students away and weakening the staff.

The editorial also seeks signatures on a petition to replace the current advising staff.

I’ve been closely following the plight of the Technician ever since hearing that former Editor Ty Johnson had been forced to step down. I truly sympathize with the staff’s requests for more editorial freedom. I know I am among the more fortunate student journalists to be able to work for a student paper that is entirely financially and editorially independent from the University, and I appreciate the difference that makes in our ability to report on campus.

But while I sympathize 100 percent with the Technician staff’s desire for independence, I’m still waiting for the staff to step up and lead the paper in the direction they say they want it to see it go. And so far, I haven’t seen too much of that (with the exception of this thoughtful set of recommendations from the committee led by former Editor Saja Hindi). If you really want change, don’t wait for it to come from the University or the student media board. Don’t just declare an act of sedition. Declare revolution.

Instead of editorializing about how you want more control, show what you’d do with it. Stop asking for permission and ask for forgiveness when you’re finished. Put out the kind of paper and website you think the Technician should, and don’t worry about what the advisers will say. What I’d emphasize:

  • Narrow the focus to what you can do best. Think about what your readers are interested in, and stop doing things just because that’s-the-way-its-always-been-done. I’d focus on breaking news, student groups,sports and commentary. Make sure there’s a great campus calendar online.
  • Social media. There’s not any interaction on the Technician’s Facebook page or Twitter account. Fix that. Appoint someone in charge of those accounts and reaching out to readers. Try Flickr and asking readers to submit photos. Answer reader questions on Formspring. Try Tumblr. Most importantly, make it a two-way conversation between staff and readers.
  • Link, link, link. Point your readers to where they can find more information. Better still, use Publish2 to curate links to news elsewhere.
  • Seek student bloggers to fill in what you can’t cover. UNC has a rich community of student and community bloggers, and I’m sure the same is true of N.C. State. Make it easy for them to submit guest posts, and create incentives for doing so.
  • Ditch College Publisher. Build a WordPress site over the summer. Check out the Edit Flow workflow fromCoPress to help manage multiple users. Come back in the fall and go web-first. Do your writing and editing in the CMS. Publish as soon as possible.

And if all else fails, quit the Technician. For a $10 domain name, a cheap web hosting plan and a free WordPress theme, a group of students could easily band together to start their own online-only news organization with just the money they’d spend on beer in one night. Look at Onward State and NYU Local for inspiration. Breaking off and forming an independent online-only publication wouldn’t be easy, but it is the ultimate way to gain the editorial freedom the staff seeks.

Filed under: college journalism, ideas

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No Comments on “Technician editors: Stop whining, start doing”

  1. 1 John Rees said at 5:27 pm on May 3rd, 2010:

    Well said. You offer some very good and very doable options for the editors. I hope they take you up on some of them or tackle some of their own to serve NCSU with good reporting options.


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