Increasing engagement on Facebook

1 December 2010

I’m always looking for new and improved ways to interact with readers on The Daily Tar Heel‘s Facebook page. Jarrard Cole pointed out how the Wall Street Journal has started giving readers more instructions with certain posts – asking them to “like” the post if they agree with a statement or comment on why they disagree. It’s an idea they got from ESPN, @wsj Outreach Editor Zach Seward says.

I tried it yesterday on the DTH page and was quite pleased by the results. The post had more impressions and higher engagement than our wall posts generally attract. The comments were more thoughtful than usual, too.

One wall post doesn’t say much about the tactic’s overall effectiveness, but it’s definitely something I’m going to continue trying.