Using the new Facebook pages

10 February 2011

Today when I went to update The Daily Tar Heel’s Facebook page I was prompted to upgrade the page to access new features. I was initially wary. When are changes to Facebook ever good?

But unlike past changes, the pages upgrades make sense and solve previous problems. It’s much easier to manage a page now and there are completely new ways for page owners to interact with their fans and spread their message. Here are the top three things I love about the changes:

  1. Greater page autonomy. Previously, your page was tied to each admin’s personal account. Now, I can switch between my personal account and each page I manage. I can “like” other pages as the page and not as myself, which is helpful because I don’t care to see updates from 100+ UNC pages in my own wall. On the DTH’s news feed though, this is great.
  2. Better tracking. When I’m logged in as the page, I get notifications any time someone likes the page or a post or comments. I could see all of this information in aggregate before, using Insights, but the notification makes it easier to tell on a daily basis how fans are reacting to the page.
  3. Easier sharing. Before, if I wanted to share another page’s post on the DTH page, I had to get the URL of that post and post it to the DTH page as a link (whereas if I wanted to share on my on wall, all I had to do was press “share” and add a comment to post). Now, I can “share” and post to the DTH wall. Because it’s easier, I can see myself sharing others’ posts much more frequently and similar to how I retweet from @dailytarheel.

Other things I like: The ability to RSVP to events as the DTH, handy for keeping track of things happening later on I might want to share with readers; the ability to change our category (was previously Brands & Products and is now Media/News/Publishing); and the ability to show who is managing the page (a feature I haven’t turned on yet, but am interested in). I also like that I can post on other pages as the DTH, which I’ve already done to share a link to one of our stories. I can see this feature helping us connect with a new audience.

Dislikes: I wish the page showed thumbnail photos of our fans instead of just a number, and I wish I had greater control over the photos that line the top of the profile page (for instance, the ability to pick an album to draw those photos from). Otherwise, I’m really excited to see how this will make page management easier.

Are there any new features I’ve overlooked that I should take advantage of here?


One more woman on Wikipedia

3 February 2011

I just edited my first Wikipedia article. I set a goal to edit one a day after reading that fewer than 15 percent of the site’s contributers are women. I can’t say I was terribly surprised (as the article notes, the 85-15 percent breakdown mirrors male-female representation in offline areas, too), and after going through The Daily Tar Heel Wikipedia page and adding citations, I am even less surprised by the disparity. It’s time consuming to do well and a lonely task.

But I strongly agree with what Wikipedia Foundation Executive Director Sue Gardner said: “Everyone brings their crumb of information to the table,” she said. “If they are not at the table, we don’t benefit from their crumb.” So, I’m going to try to do my part.

(H/t to Andy Bechtel, whose tweet reminded me of this great Office clip.)