Defining my role as online managing editor

Posted: 21 June 2009 | By: | No Comments »

One of the things I learned while managing editor for print last year was the importance of knowing what you want to accomplish. I took time today to jot down my goals and iron out with my awesome boss what my job will detail next year as online managing editor.

I realized I can be most effective if I focus on small-group training, giving intensive feedback and delegating the execution of projects to others.  I also realized while making this list that I can’t do it all, and that I can do much more if I help others do it well.

I think this list is pretty thorough, but I learned last year that the never-ending role of management is to deal with whatever is thrown at you. I’m sure my job will end up encompassing much more than this, but I think this is a good start. Thoughts?

Daily

  • Ensure Web site, blogs, social network accounts are all working properly; get problems fixed.
  • Oversee the homepage and posting of Web updates throughout the day with online editor.
  • Oversee interactions with readers via social media throughout the day with the community manager.
  • Send staff e-mail of readership statistics.
  • Critique blogs, videos, podcasts, slideshows and other online-only content when the lesson is applicable to all staff. Send links of interesting things to read.
  • Send individuals feedback on blogs and other online-only content when critique is too detailed for staff listserv.
  • Work with reporters while they edit and upload videos, podcasts, slideshows and other online-only content. Approve before publishing.
  • Work with copy editors on hyperlinking and headline writing for the Web.
  • Be a third-read on online-only stories. Work with reporters to format print stories for the Web.
  • Answer questions from readers and help troubleshoot problems, or refer to someone else to answer.

Weekly

  • Send out an e-mail of weekly highs/lows of online content.
  • Set goals for the content for the week ahead.
  • Weekly management meeting.
  • Coordinate plans for multimedia, photo coverage for the week ahead after enterprise.

Monthly

  • Meet twice-monthly with online representatives from all desks.
  • Meet with Innovation team.
  • Solicit professional critiques of our work.
  • Work with news adviser to schedule enrichments.
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