I’m working on getting things ready for the DTH when we get back in the fall, and already I’ve had some questions about what search engine optimization is and what it’ll mean for our workflow.

Since this was a topic I felt I’d come back to a lot, I went ahead and organized my thoughts into a slideshow that I can use for future training for staff. Here’s what I felt were the basics of what any journalist needs to know about search engine optimization. Have I left anything off I should include?